3 Price Points of Rolex Day-Date Alternatives

Article By: Logan Hannen

WATCH101 | May 21, 2019

The Rolex Day-Date is, to many, the ultimate status symbol watch. It’s a watch that, by virtue of its exclusively precious metal execution and general pop-culture connotation, is on the grail list of many watch geeks and non-geeks alike. And yet, with a price tag of $39,000 for yellow gold (and more for platinum) new, it is also dramatically out of reach for a lot of watch geeks. For that reason, today we’re going to dive into three alternatives to the Rolex Day-Date at three different price points to suit every budget.

1: Hamilton Jazzmaster Day-Date Automatic

Source: Hamilton

Hamilton Jazzmaster Day-Date Automatic
Diameter: 40mm
Lug Width: 20mm
Movement: H-40 Automatic
Price: $845

At 40mm in diameter, the Jazzmaster Day-Date by Hamilton is definitely a better alternative to the modern Day-Date 40 by Rolex, but it still very much captures the look and feel of the more traditional 36mm options as well. The example I chose here is stainless steel with rose gold highlights in the form of the center links of the bracelet and the thin bezel, as well as the hands and indices. It comes on a solid bracelet that is more Oyster in profile than the Presidential bracelet synonymous with the Day-Date, but this mostly works to play up a slightly sportier side to the watch that makes it more versatile.

Where it’s biggest deviation from the Rolex comes is in the location of the date, which is found at 6 o’clock, rather than the three o’clock date seen on all Rolex date models. It’s a nice aesthetic shift that helps to add a stronger sense of symmetry to the dial, making it arguably more pleasing to the eye. With only the brand name and “Automatic” text on the dial, it’s also a far cleaner, more minimalistic option than the veritable textbook seen on modern Rolex dials. Its lugs are beautifully integrated into the case and, frankly, have an almost sculpted quality to them that give them a bit more character than the standard Oyster case, while also retaining the Oyster’s more curvaceous qualities. For under $1k USD, this Hamilton Jazzmaster Day-Date is pretty impossible to beat.

2: Vintage Tudor Date-Day

Source: Theo & Harris

Vintage Tudor Date-Day
Diameter: 35mm
Lug Width: 20mm
Movement: Automatic
Price: $3,195

It would be impossible to do a list of alternatives to the Rolex Day-Date that didn’t include the brand’s own sibling company, Tudor. Tudor’s Date-Day is very distinctly a part of the Rolex lineage, but it brings to the table something that the Rolex models don’t – the day-date complication in stainless steel. At 35mm, the steel Oyster Case is a millimeter smaller than the Rolex’s 36, but the wrist impression is nearly identical. They also come in arguably an even wider variety of dials and bracelet combinations, such as this blue linen and Oyster bracelet combination above. There isn’t really much more to say – the Tudor Date-Day is exactly what you should spend your $3k on if you want the Rolex Day-Date, but can’t swing the five-digit price tag, because the quality is near identical and most of the parts are OEM Rolex parts to begin with. Enough said.

3: Omega Seamaster Aqua Terra Day-Date

Source: Omega

Omega Seamaster Aqua Terra Day-Date
Diameter: 41.5mm
Lug Width: 20mm
Movement: Co-Axial Caliber 8602
Price: $13,800

Coming in at just under $14k, the Omega Seamaster Aqua Terra Day-Date in two-tone steel and red gold is the most luxurious option on the list, and while we still can’t get to full precious metal for under the price of a Rolex (without getting negligibly close, anyway), this is definitely a worthy option. It runs a proprietary Co-Axial automatic movement, featuring some of the most impressive technology in a modern watch movement across the board, and features a 150 meter water resistance to boot.

A far sportier option than the Rolex, the Aqua Terra Day-Date is also larger, if only by a millimeter and a half, which generally makes it a more imposing option for those looking to wear a piece with more wrist presence. Its red gold accents on the case, bracelet, and dial, are solid, not plated, giving you more precious metal than you might otherwise find, and coming from Omega, one of the biggest names in luxury watches, you know you’re getting some of the cache that comes with owning a brand name that people will recognize.

Alright, geeks, that does it for this recap of 3 price tiers of Rolex Day-Date alternatives. Whichever you choose, may you wear it in good health and, more importantly, keep it classy, watchfam.