3 Reasons Why Grand Seiko Is Dominating

Grand Seiko watches have been selling like crazy, but why?

January 29, 2021

Today, Christian visits London Jewelers in Manhasset to review three watches that prove just why Grand Seiko is such a dominating force in the watch market! The three main reasons are their dials/materials, their attention to the US market, and their movements.

First, we have the SBGA413, a member of the brand’s Four Seasons collection. This example is the “Spring” variant, with a beautiful light pink dial that recalls the color of freshly fallen cherry blossom leaves. It’s crafted from high-intensity titanium, making is super light on the wrist and also very durable, is a US market exclusive (along with the rest of the collection), and is powered by the brand’s Spring Drive technology, making it the perfect bridge between the three reasons we outlined.

Next up, we have the SBGP015, a member of the 60th Anniversary collection with its stunning blue sunburst dial and pop of red on the seconds hand. Crafted from steel and 200 meters water resistant, the main defining feature of this watch is its matching blue ceramic bezel, which is non-rotational and plays beautifully with the light.

Finally, we have the SBGA429, another US special edition like the Four Seasons, this time celebrating “soko,” or the time of the first frost. Its vertically grained, charcoal-colored dial is meant to embody the aesthetic of the thick bamboo forests of Japan, with accents of green to reinforce the ever-present role of nature in the Grand Seiko design process.

Thank you, London Jewelers, for sponsoring this video! Explore London Jewelers’ massive collection of watches and jewelry.