Did Rolex Just “Bribe” The President? (The Clock & The Tariff Deal)
T&H Live
November 30, 2025
Did a gold Rolex desk clock save the Swiss watch industry?
Rolex is in the “real” news right now. Following President Trump’s threat of a 39% tariff on Swiss goods, Rolex executives visited the White House. Days later, the tariff dropped to 15%, and a mysterious Rolex clock appeared on the President’s desk. Christian breaks down the deal, the “bribe” allegations, and what this actually means for the market.
Plus, Rolex CEO Jean-Frédéric Dufour drops major updates on the future of Authorized Dealers (ADs) and watchmakers, and we get the bad news about a massive 10% price increase coming in January.
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