He Lost $10,000 on a Vacheron Constantin

T&H Live

June 23, 2026

The luxury watch industry has a dark side. Big conglomerates like LVMH don’t just sell watches; they market to human insecurity, trying to fill what collectors know is a “god-sized hole.” Today, we talk about the brutal reality of luxury watch marketing and how to keep this beautiful hobby from consuming your life.

In this week’s vlog, we hit the streets of Manhattan to go watch shopping at Watches of Switzerland, meeting up with Federico from Gerald Charles to discuss their breathtaking 25th Anniversary Jump Hour with a Lapis Lazuli dial. Then, we head back to New Jersey for dinner, wine, and an uncensored conversation with my attorney, Peter, who reveals how he lost $10,000 on a yellow gold Vacheron Constantin 222 just to finish building his house. Plus, I break down why I spent $50,000 this week on new inventory for the shop, including a killer Rolex Submariner Serti and an ultra-rare Onyx dial Datejust!