How Hodinkee & Silicon Valley Ruined Watch Culture
T&H Live
July 10, 2026
For over a decade, Silicon Valley tech culture and publications like Hodinkee tricked the watch community into believing that gold and two-tone watches were tasteless, pushing a careless “sweatpants” aesthetic as the ultimate status symbol. Today, I’m breaking down exactly why they were wrong, and why vintage two-tone Rolex is wildly undervalued.
Beyond the controversy, I’m reflecting on the 5 greatest watch-collecting experiences I’ve had over the last two months. From handling a $300,000 JLC Reverso Minute Repeater in Switzerland to Tarpon fishing in Florida wearing an 18k white gold Rolex GMT-Master Pepsi, we explore why this hobby is about memories, family, and passion, not just the metal on our wrists.
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