Check it out in the watch shop!

IWC is one of the brands that is best poised to explode and watches like this, beefy 36mm automatics will be at the forefront.

If its brand importance and size plus design and movement beat its price comps, you’ve got a winner.

First, it’s signed IWC, the famous Swiss manufacturer operating since 1868.

This watch is a comfortable 44mm lug to lug. Its 36mm of stainless steel wears so substantially, larger than a Datejust, without question. Its size is emphasized by a convex dial – sort of an optical illusion – creating depth and pulling the viewer in.

Now, its movement – the caliber 8541, a famous, revered evolution of the 85. IWC developed the 85 family of movements for 15 years and the star of the show is the Pellaton winding system, providing ultimate efficiency in winding, higher shock resistance and durability, one step beyond reliable.

It’s important, substantial, painfully beautiful and powered by a worthy movement, to say the least. That’s why we are incredibly proud and excited to list this watch.