Hublot, a company which produces luxury watches, has Jean-Claude Biver at the helm. The guy is a big, experienced, and aggressive industry player. In its most topical big move, Hublot sponsored the top level of pure championship, Floyd “Money” Mayweather – a boxer who is now 50-0 after his most recent – and “last” fight against Conor McGregor. By partnering with Mayweather, making their company synonymous with championship, success, and, frankly, domination. The brand is not of the highest quality, they do not epitomize “success” as other brands do. But in speaking through Mayweather – just as Breitling did through the Bachelorette- Hublot could be the first watch that comes to mind when someone celebrates a success.
RANT&H: Hublot Sponsoring Floyd MAYWEATHER!
Aug 28, 2017