Today, we discuss the four reasons why a watch enthusiast should never buy a fake watch – counterfeit watch – replica watch. From illegality and poor construction to dishonesty, this practice is negative and degrading to both the consumer and the original versions of the watches. A watch that lacks 100% precision, accuracy, and perfection labeled “Rolex” should never be treated as anything but a fake, an imposter, and unworthy of your time and money.