This month, the #watchfam has been buzzing about H. Moser. Why? They’ve started to protest the commodification of the “swiss made” label. In furtherance of this movement, H. Moser released the ultimate swiss watch –  a one-off made of CHEESE. Yes, real Swiss Cheese – they call it the Swiss Mad Watch. Another 50 watches followed this release, made identically with the exception of the case, made in white gold, called the Venturer Swiss Mad Watch. Find out what we think is so cool about this release.

Make Swiss Great Again: https://www.youtube.com/watch?v=MXCUZYt8S5c

SUBSCRIBE TO OUR YOUTUBE CHANNEL