In this week’s episode of RANT&H, Christian dives into a set of controversial releases from the one and only Vacheron Constantin. The pieces were released at SIHH this year, and this trio is known as the “FIFTYSIX” collection. So what’s the big deal with them? Let’s get into it.
Here’s the big thing right off the bat – the collection starts at just under $12k, a brand new low for the brand in terms of price for entry. For a member of the Holy Trinity to offer a piece at the price point of a Rolex Daytona is not just staggering for the brand, but for the market in general, and more importantly, for consumers who may have otherwise been unable to justify getting into the $20k+ range that so many of those pieces go for. Among Christian’s biggest questions: does doing this potentially risk VC losing their place in the Holy Trinity?
In his mind, and mine, the idea is to bridge the gap between those who are comfortable with just under $10k on a watch, and the Holy Trinity who, for so many, becomes a pipe dream, rather than a realistic option. To help manage this, the pieces are all steel, but some of the design becomes a bit boring, especially for Vacheron. It does pose an issue, as such, since it does kind of remind us more of a Baume et. Mercier Clifton than anything you’d expect out of a brand like VC. And while that would be a compliment for B&M, it’s not exactly the kind of thing you want to say about Vacheron.
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