In today’s episode, Christian dives into the 2019 Rolex Baselworld novelties, and what it might mean for the brand going forward!
First, we cover the newest Pepsi GMT, this one in white gold but with a meteorite dial which, while there’s nothing inherently wrong with it, it definitely doesn’t make as much sense as it does on, say, a Day-Date.
Next is the new 43mm Sea-Dweller, which they’ve released in an updated two-tone case and bracelet. It’s an upgrade that, generally speaking, nobody is particularly happy about. The brand has also updated the Yachtmaster, now in 42mm in white gold, with a matte black ceramic bezel and Oysterflex bracelet. In addition, Rolex has reintroduced the Batman GMT Master II, now featuring the thinner case, new movement, and Jubilee bracelet featured on last year’s steel Pepsi GMT.
So what does it mean? Rolex appears to be doubling down on their identity as a properly luxurious brand, and allowing some of the features from their luxurious, dressier models bleed over into their sport models. Doing so has signified a commitment on Rolex’s part to move away from their traditionally tool-watch aesthetic, and really just creating luxury watches that happen to be kind of durable.
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