Rolex History: Why Rolex Is the Best Watch Brand In The World
(Part 1)

RANT&H

DEC 10, 2018

Rolex is the most famous watch brand in the world. But how did they get there and WHY? Michael dives into Rolex history and what makes them the best watch brand in the world.

In this episode, Michael discusses the reasons that Rolex is one of the best brands in the world and how they became that way. In the year 1905, in London, England, Hans Wilsdorf and Alfred Davis founded a brand that was not, originally, called Rolex. Rather, the duo started out buying parts, assembling them, and then selling them to jewelers, who would then put their own branding on the dials. Eventually, Hans came up with the name “Rolex,” for…some reason. There are a few theories, but nothing certain.

Among their first major innovations, in 1926 the brand released the first “water-proof” (read: water-resistant) watch, which became known as the Oyster Case. They have also produced COSC certified Swiss Chronometers since nearly the very beginning, and have remained a sign of that level of quality, precision, and durability ever since. Couple that with an easy to pronounce brand name, and you’ve got all the makings for a powerhouse watch brand.

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