Stop Buying the Discontinued Rolex Pepsi (Market Truth)
T&H Live
May 14, 2026
Rolex officially discontinued the Pepsi GMT, and the market has completely lost its mind. With stainless steel models now trading at $30,000, it is officially time to call out the insanity.
In today’s episode, I break down the total lack of logic in the current market. Why are “masochist” buyers paying a massive premium for a steel watch when I bought my precious metal White Gold Pepsi for $28,000? We also discuss much better ways to spend $30,000, like buying a Rolex AND a Breguet, or picking up a neo-vintage 16710 for a fraction of the cost.
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