The Only Brand To Ever Wreck Rolex & Omega Is Now Dead

T&H Live

April 17, 2023

Ah, yes. Believe it or not there was a brand at one point in time that deserved a seat at or near the throne. This was a brand with a Finnish supermodel as their celebrity behind their chronograph, they had twisted lugs like Omega, the same BEZEL as the Speedmaster, and THE SAME MOVEMENT as the Daytona. They had designs that could fight against any brand, complications that made you say: “Oh, that’s amazing!”. And yet…they are gone. Lost to the sands of time. Each particle eroding them more and more until we were left with stories from our elders…and Hodinkee.

 


 

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