Timex and Todd Snyder Reunite for their “Liquor Store”

Timex and Todd Snyder are back with a new piece- the Todd Snyder x Timex Liquor Store.

April 28, 2020
By: Logan Hannen

Timex and Todd Snyder, an unlikely pairing that has delivered some of the hottest, vintage-inspired, and affordable watches to the market, are back with a new piece- the Todd Snyder x Timex Liquor Store.

Source: Todd Snyder

Specs
Case Diameter: 38mm
Case Material: Stainless Steel
Lug Width: 18mm
Strap/Bracelet: Olive Canvas w/ Leather Backing
Water Resistance: 50 Meters
Movement: Japanese Automatic (Unspecified — Presumably Miyota)

Following their wildly successful Marlin line, Timex’s Liquor Store is a blast from the past. Its vintage design elements, paired with conservative modern proportions and automatic movement, make it a winner at first glance. But let’s dig a little deeper.

Front and center, we’ve got a lovely ecru dial. More casual than the silver and black options that are aplenty in Timex’s vintage collection, I’d bet this new arabic configuration will have a wider, younger appeal. They’ve chosen to pair the Liquor Store with an olive green canvas strap, which reinforces that thought.

Timex Marlin 2017 Edition
Source: WatchGecko

To differentiate further, its clean steel case, while similar to the Marlin’s, features a thicker bezel and set of lugs and a diameter of 38mm.

Source: Todd Snyder

The watch is powered by an unspecified Miyota movement. Automatic winding, these movements are accurate, serviceable and, while sometimes a bit noisy, great value propositions.

The Damage

Available in late May 2020 direct from Todd Snyder, the Todd Snyder x Timex Liquor Store will retail for $249.

The Take

In 2017, Timex released the Marlin, their first mechanical watch since 1982. It was met with immediate praise and sold out in a flash. Since, they’ve expanded their vintage experiment with New York clothier Todd Snyder, releasing a black variation of the Marlin and an entirely new piece, the Beekman, in partnership.

Now, the Liquor Store.

A few things are clear. First, it seems like Timex’s vintage collection can do no wrong. Second, it might be the best entry level watch collection in the market.

I eagerly await their next release.