Article By: Logan Hannen
What is up, watchfam?! Today, we’re going to dive into the debate about whether or not having “Swiss Made” printed on your dial really means you have a better watch.
Alright, now let me just put it out there to all the more seasoned watch geeks in the crowd: you and I both know that Swiss Made is just one indication that the watch is quality, but give me a Lange over a Tissot any day of the week; you can keep your Swiss origins on that one. This article isn’t for us – it’s for those that really don’t know one way or another which option is best, and might be fooled into thinking anything that isn’t Swiss is instantly garbage.
Plot twist for those of you who may have been under that assumption: Swiss Made is just a label. Now yes, it does mean certain things, which are far better explained by the people at Business Insider (of all places) than I ever could. In short, “Swiss Made” means that a majority or all parts are created in Switzerland, and the watch is mostly constructed in Switzerland. The label is to a watch what “Made in the USA” is to clothing or leather goods. It sounds great, is almost universally a testament to quality, but ultimately becomes a really great marketing tool, first and foremost.
So what is out there that isn’t Swiss, but still racks up serious luxury points? Well, there are two other MAJOR players in the luxury segment that need to be accounted for. The first is Germany, with brands such as Nomos, Glashutte, and my personal favorite, A. Lange & Sohne. The other major luxury player, interestingly enough, is Japan. In this realm, one brand reigns supreme: Seiko. Rather, there are two offshoots of Seiko that are brands on their own technically, those being Grand Seiko and Credor. Check the links to learn more about these incredibly fascinating brands, because I could spend all day talking about how insane the value in Grand Seiko is (Credor is super-DUPER high end, and comes with a price point to match).
At the end of the day, it really doesn’t matter what you choose as far as country of origin is concerned. Wear what you like, and enjoy the crap out of it, and always remember to keep it classy, watchfam.
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