Article By: Logan Hannen

What is up, watchfam?! Today, we’re going to take a look at a brand that is pretty universally loved here at T&H – Cartier.

It’s no secret that Cartier is Christian’s favorite brand (if not a close second to Rolex), and it’s undoubtedly in my top five as well. There is just something so intrinsically beautiful about the Tank or the Santos that, unless you’re a round watch purist, it’s hard not to love them. In the vein of style, though, there is something that we think deserves mentioning when it comes to Cartier.

Truman Capote, wearing a Cartier Tank circa
Source: Sotheby’s/Francesco Scavullo

It is this – Their complete commitment to their style and the historical context of it. Cartier is a brand with a long and storied history and they’re a brand that is also fully aware of that history. Truman Capote, for example, once remarked that he had something like “seven Tanks at home,” not including the one on his wrist when he made that remark. That’s commitment, folks.

Something else that the brand represents, on a lot of levels, is the idea of forming a true relationship with a watch. For a very long time, Cartier’s were pretty exclusively mechanical, hand-wound watches. That means that you, the owner, had to essentially give life to the watch in order for it to continue to serve you, and maybe I’m alone here, but there’s something so freaking cool about that idea. We’ve talked about the differences between hand-wound and automatic before, so be sure to give that a look too.

When you look at a Cartier, no matter which model, it always just LOOKS like a Cartier. Even comparing the two most “polar opposite” models currently produced, they still look like they belong to the same brand. That’s not something that can be said for a good number of luxury watches these days. Rolex has the Oyster Case, Omega has the twisted lugs, and Cartier has those damn fantastic Roman Numerals that just look like the brand owns them, even if technically they don’t.

Above: Cartier Tank Louis
Below: Cartier Calibre de Cartier Chronograph
Source: Hodinkee

You dig it? Keep it classy, watchfam.