Why You Only Like Boring Watches (Yes Tudor & Rolex Are Boring)

Why do we always go after the simple, small, plain watches and not want more?

July 28, 2021

Today, Christian and Michael dive into a few subjects, most notably – why do we all seem to love boring watches?

Before we do that, though, we take a look at three exciting watches that maybe don’t get enough attention. First up, we have the Hublot Big Bang Turquoise Aluminum, a ~$20k watch that is an absolutely fascinating piece to look at. Its loud, fun, and that date wheel placement is bold as they come. Next up, we have what we’ve dubbed the “Girls Night Out Watch,” The JLC Reverso Tribute Hokusai Enamel. It’s one of the most elegant Reversos we’ve ever seen, and arguably one of the most elegant watches period, though JLC has some explaining to do regarding that price point at $95k. And finally, we move on to the Hamilton Khaki Field Mechanical in bronze. It’s a no-nonsense tool watch that can be worn everyday with a wide range of outfits and in a wide range of situations. Nuff Said.

So why do we want boring watches when such interesting pieces are being produced all the time by brands new and old? In the US, at any rate, style is a very conservative thing, by and large. Not so much in the sense that it’s boring, though some of it certainly is, but more in the sense that there’s an expected level of individuality mixed in with a certain level of conformity. So we gravitate towards the things that will garner us the most praise or acclaim from our peers, the things we know will be uncontroversial, or safe. Is this the right move? Probably not, but it’s certainly the culture many of us grew up in that has followed us into adulthood, and we have to reckon with that.